
Agent Strategy
The Conversation Every Agent Wishes They Could Have With Big Lenders
Krys Benyamein shares insights from SoFi’s advisory council, revealing how agents view big lenders and what’s needed to build trust in homebuying.

Krys Benyamein shares insights from SoFi’s advisory council, revealing how agents view big lenders and what’s needed to build trust in homebuying.

Best Interest Financial and Clever Real Estate survey shows 35% of sub-6% homeowners won’t sell, 47% can’t afford today’s rates, and inventory remains stuck.

Homeowners are set to spend $522B on renovations in 2026. New data reveals what’s driving projects, budget stress, and what agents should understand about today’s homeowners.