Agent Strategy
The One Phrase Every Agent Needs to Stop Using (And What to Say Instead)
Byron Lazine explains why “just checking in” kills buyer engagement and shares the OFQ framework agents can use instead.
June 24, 2026
Byron Lazine explains why “just checking in” kills buyer engagement and shares the OFQ framework agents can use instead.
Tom Toole breaks down eight communication habits real estate agents should drop immediately to have better conversations and sell more houses.
Tom Toole shares 4 data-backed scripts agents can use right now to spark conversations, including 25.6% over-ask sales and 9% inventory growth.
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