Housing Market
The #1 Reason Buyers Hire Real Estate Agents in 2026
NAR’s 2026 Generational Trends data reveals what buyers really want from agents and why negotiation is not the value driver most think.
April 27, 2026
NAR’s 2026 Generational Trends data reveals what buyers really want from agents and why negotiation is not the value driver most think.
NAR’s 2026 report finds first-time buyers now make up just 21% of purchases, the lowest share on record.
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