
What Today’s Youngest Homebuyers Want From Agents
National Association of REALTORS® 2026 Generational Trends Report shows Gen Z is just 4% of buyers but already reshaping how homes are bought.

National Association of REALTORS® 2026 Generational Trends Report shows Gen Z is just 4% of buyers but already reshaping how homes are bought.

NAR’s 2026 report shows Boomers are 55% of sellers and 42% of buyers, a reminder of how much this group is shaping real estate opportunity.

National Association of REALTORS® data shows 88% of buyers and 91% of sellers use real estate agents, but clients expect fast, clear proof of value.
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