millennial homebuyers

63-of-NextGen-Buyers-Trust-Your-Knowledge-Only-37-Trust-Your-Motivaes_BAM-featured-image

Housing Market

63% of NextGen Buyers Trust Your Knowledge. Only 37% Trust Your Motives.

The 2026 NextGen Homebuyer Report finds only 1 in 8 Gen Z and Millennial buyers trust that a housing professional won’t take advantage of them.

June 19, 2026

Three Minions in red theater seats with a purple fuzzy monster between them; popcorn nearby, all watching a screen.

Housing Market

1 in 4 Say Homeownership Is Hurting Their Quality of Life

Hippo surveyed 1,000+ homeowners and found that 1 in 4 say owning a home is hurting their quality of life. Here’s how agents can help.

May 18, 2026

40p-of-Homeowners-Got-Down-Payment-Help-in-2026-Heres-What-That-Means-for-Your-Buyers_BAM-featured-image

Housing Market

40% of Homeowners Got Down Payment Help in 2026. Here’s What That Means for Your Buyers

40% of homeowners received down payment help in 2026, with 78% of Gen Z relying on assistance. Here’s what the LendingTree data means for your buyer conversations and your business.

May 5, 2026

Two women sit on a beige sofa in a modern living room, looking at a tablet together.

Housing Market

The #1 Reason Buyers Hire Real Estate Agents in 2026

NAR’s 2026 Generational Trends data reveals what buyers really want from agents and why negotiation is not the value driver most think.

April 27, 2026

First-Time-Buyers-Fall-to-21p-of-the-Market-the-Lowest-Share-on-Record_BAM-featured-image

Housing Market

First-Time Buyers Fall to 21% of the Market, the Lowest Share on Record

NAR’s 2026 report finds first-time buyers now make up just 21% of purchases, the lowest share on record.

April 15, 2026

Housing Market

Over 50% of Millennials Have Delayed a Home Purchase for 3+ Years

Clever Offers finds 67% of millennials delayed buying, with 56% waiting 3+ years, 23% waiting 5+ years, and most still short of even a 10% down payment.

January 12, 2026

Housing Market

New Research Shows What Millennials Are Willing to Do to Buy a Home in 2025

New research from Real Estate Witch reveals that only 21% of millennials believe they can afford a home in 2025, down from 52% in 2024, as high prices and interest rates dominate the housing market.

January 23, 2025

millennial homebuyers

63% of NextGen Buyers Trust Your Knowledge. Only 37% Trust Your Motives.

1 in 4 Say Homeownership Is Hurting Their Quality of Life

40% of Homeowners Got Down Payment Help in 2026. Here’s What That Means for Your Buyers

The #1 Reason Buyers Hire Real Estate Agents in 2026

First-Time Buyers Fall to 21% of the Market, the Lowest Share on Record

Over 50% of Millennials Have Delayed a Home Purchase for 3+ Years

New Research Shows What Millennials Are Willing to Do to Buy a Home in 2025

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