Eric Gubler’s Sandlot-inspired listing reel hit 80K views and 200+ comments. Here’s why it worked and what agents can steal from it.
Justin Byrd’s breaking news-style reel went viral by delaying the sales pitch and rewarding attention with surprise, offering a clear lesson in modern content hooks.
BAM highlights the top 5 marketing strategies of 2025, breaking down the content types that drove the highest engagement.
Tom Toole’s “real estate naughty list” sparked a lively Instagram thread, calling out common industry peeves and getting agents talking.
Shannon Gillette’s unpopular opinion reel on agent attire sparked major engagement. Here’s why it worked and how agents can use it.
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