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how buyers find agents

Housing Market

74% of Buyers Hire the First Agent They Talk To. Here’s How to Be That Agent

NAR’s 2025 Generational Trends report reveals how buyers find their homes and agents, and why speed and referrals decide who gets hired.

April 20, 2026

Housing Market

How Today’s Home Buyers Choose Their Real Estate Agent

Zillow’s Consumer Home Trends Report shows 50% of home buyers hire the first agent they contact, raising the stakes for fast visibility and clear communication.

November 19, 2025

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how buyers find agents

74% of Buyers Hire the First Agent They Talk To. Here’s How to Be That Agent

How Today’s Home Buyers Choose Their Real Estate Agent

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