NAR’s 2025 Generational Trends report reveals how buyers find their homes and agents, and why speed and referrals decide who gets hired.
According to Clever’s American Home Buyer Report: 2025 Edition, 45% of buyers who had a smooth experience credited their real estate agent, while 50% said help with paperwork was their agent’s most valuable service. Byron Lazine broke down these stats and more on the June 12 Hot Sheet.
Between April and July 2023, Zillow Group Population Science conducted a survey to gather insights from over 11,800 prospective buyers. Their 2023 Consumer Housing Trends Report highlights four specific opportunities for real estate agents to add value.
Learn five common misconceptions Americans have about the home buying process, so you can help educate your clients.
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