home buying process

Housing Market

74% of Buyers Hire the First Agent They Talk To. Here’s How to Be That Agent

NAR’s 2025 Generational Trends report reveals how buyers find their homes and agents, and why speed and referrals decide who gets hired.

April 20, 2026

Housing Market

The #1 Reason Buyers Say Their Home Purchase Was Easier Than Expected

According to Clever’s American Home Buyer Report: 2025 Edition, 45% of buyers who had a smooth experience credited their real estate agent, while 50% said help with paperwork was their agent’s most valuable service. Byron Lazine broke down these stats and more on the June 12 Hot Sheet.

June 16, 2025

Woman in a blazer smiles while discussing a document with a man across a table in a bright office.

Agent Strategy

Zillow’s Latest Consumer Report Reveals 4 Opportunities for Real Estate Agents to Add Value

Between April and July 2023, Zillow Group Population Science conducted a survey to gather insights from over 11,800 prospective buyers. Their 2023 Consumer Housing Trends Report highlights four specific opportunities for real estate agents to add value.

October 2, 2023

Two men stand side by side behind a banner reading 'MYTHBUSTERS' against a blue backdrop, arms crossed or relaxed pose.

Housing Market

5 Home Buying Misconceptions Americans Believe

Learn five common misconceptions Americans have about the home buying process, so you can help educate your clients.

August 16, 2023

home buying process

74% of Buyers Hire the First Agent They Talk To. Here’s How to Be That Agent

The #1 Reason Buyers Say Their Home Purchase Was Easier Than Expected

Zillow’s Latest Consumer Report Reveals 4 Opportunities for Real Estate Agents to Add Value

5 Home Buying Misconceptions Americans Believe

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