The 2026 NextGen Homebuyer Report finds only 1 in 8 Gen Z and Millennial buyers trust that a housing professional won’t take advantage of them.
Hippo surveyed 1,000+ homeowners and found that 1 in 4 say owning a home is hurting their quality of life. Here’s how agents can help.
National Association of REALTORS® 2026 Generational Trends Report shows Gen Z is just 4% of buyers but already reshaping how homes are bought.
40% of homeowners received down payment help in 2026, with 78% of Gen Z relying on assistance. Here’s what the LendingTree data means for your buyer conversations and your business.
NAR’s 2026 Generational Trends data reveals what buyers really want from agents and why negotiation is not the value driver most think.
Realtor.com® finds 75% of buyers fear homeowners insurance could become unaffordable, with 42% already seeing rising costs and one-third changing searches.
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