Housing Market
The #1 Reason Buyers Hire Real Estate Agents in 2026
NAR’s 2026 Generational Trends data reveals what buyers really want from agents and why negotiation is not the value driver most think.
April 27, 2026
NAR’s 2026 Generational Trends data reveals what buyers really want from agents and why negotiation is not the value driver most think.
The National Association of Realtors reports sellers lived in their homes 11 years, with 51% cutting price 4+ times and 27% offering incentives to close deals.
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