
Agent Strategy
The Price Adjustment Call Most Agents Are Avoiding Right Now
Byron Lazine breaks down the price adjustment call every listing agent needs to have right now, with the exact script, data prep, and objection handling.

Byron Lazine breaks down the price adjustment call every listing agent needs to have right now, with the exact script, data prep, and objection handling.

Byron Lazine breaks down the 10-10-0 rule and shows agents how to preframe price reductions, avoid stale listings, and stay in control.

Learn the price adjustment framework every real estate agent should be using. Sharran Srivatsaa and Andrew Undem share the exact scripts, strategies, and mindset shifts to confidently lead pricing conversations and maximize seller equity.