The Beginner’s Guide to Claude Projects: Create Content That Converts

In this episode Tessabella Jelten joins The Broke Agent to discuss how real estate agents can stop using AI like an amateur and start scaling their marketing with Claude Projects. Learn how to build centralized context windows that master your specific branding, voice, and marketing goals. If you feel like ChatGPT or standard AI models are turning you into a “jack of all trades, master of none,” this conversation is your blueprint to fix it.

⏰ Timestamps:
00:00 – 00:50 Intro
00:57 Why should people use Claude Projects?
03:16 The best way is to breakdown what type of content do you want and desired outcome
07:12 What sort of project should Real Estate Agents create for their content?
07:28 Content 1: Hyperlocal
10:02 What should I be gathering to train the project?
11:23 Hack with Content is “Talking about stuff that you actually loved”
17:49 Learning Methods: Hands-on practice vs. external resources
22:04 Content 2: Property Specific
24:00 Content 3: Agent to Agent